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We Treat You like Family Our financial planning roots go back decades

Forest Asset Management (FAM) is a family of professionals who help clients make intelligent decisions with their money. We are a comprehensive wealth management firm in Chicago’s near west suburbs. We serve individuals, families, and businesses with our deep knowledge of financial planning, which includes: investment advice, tax planning, risk management, retirement planning, and estate planning. 

As a fee-only financial advisor, we accept no commissions or revenue sharing of any kind.  We are fiduciaries - our loyalty is to our clients, and not to companies promoting their products. Your best interests are our top priority.

At Forest Asset Management, we know the financial decisions you make now will significantly affect your and your family’s future plans. We take that responsibility very seriously. We guide you through your complex financial life and help you weigh the pros and cons of your particular situation. Let’s work together to cultivate your financial growth and accomplish your goals.    

  

Our alues

Integrity

Our clients receive value-added services and solutions spanning all areas of financial planning.

Transparency

Our advice is easy to understand as we break down complex problems into manageable parts.

Care

We have deep relationships with our clients, down to knowing their children and working jointly with their other trusted advisors on their behalf.   

We noticed a need

And realized we were the solution

Financial Planning & Investment Management 

We started Forest Asset Management in 2006 because we saw a recurring issue among our CPA clients. We gave clients financial planning advice for years but lacked the means to monitor a client’s progress. Further, the brokerage industry didn’t understand the nuances of tax efficient strategies play in overall wealth management. It’s not what you make but what you keep after paying taxes. We established FAM to create, implement, and monitor our clients’ investment strategies and comprehensive financial plans.

Since that time, FAM has taken root and grown beyond CPA clients. As of our most recent SEC filing in December 2023, we service more than 100 clients and have 184 million assets under management. We help our clients through financial, investment, and tax advice as an independent investment advisor, Certified Public Accountant (CPA), and CERTIFIED FINANCIAL PLANNER (CFP®).

Small business owners today rely on our firm to manage their assets and company retirement plans. We serve high-net-worth individuals, established professionals, retirees, and younger active wealth accumulators.


We have the credentials and experience to help you in all aspects of financial planning.

 We are committed to our family of clients the way our clients are to theirs.

As sister and brother, we have worked together professionally for over 20 years. We have FAM as an acronym for our business name because we truly believe in family as key to our work. As you can imagine, we were both excited when JoAnn's son, Ty, decided to join the firm in 2017.

We hold credentials as both Certified Public Accountants (CPA) and CERTIFIED FINANCIAL PLANNERS (CFP®). As CPA and CFP® credential holders, we are well positioned to help clients address their financial planning needs in an unbiased and knowledgeable manner. 



JoAnn May Photo

JoAnn May

CPA/PFS, MBA, CFP®
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JoAnn May, CPA/PFS, MBA, CFP®

Principal & Co-Founder, Forest Asset Management

As principal and co-founder of Forest Asset Management, JoAnn May brings decades of experience helping individuals and families navigate their financial lives with clarity and confidence. She specializes in holistic financial planning, with a focus on retirement strategies, IRA planning, and tax-efficient investing.

JoAnn has a true passion for digging in and helping clients solve complex challenges whether it's structuring investments after the sale of a business to manage capital gains, or planning for a loved one with special needs. She believes in going deep with her clients, understanding their values and long-term goals, and creating strategies that support not just financial growth, but peace of mind.

At Forest, every investment decision is made through the lens of tax efficiency and not just for today, but for long-term wealth building and legacy planning.

JoAnn began her career as a CPA with KPMG, followed by a management role at TransUnion. She transitioned into personal finance while at Pesavento & Pesavento LTD, where her passion for planning truly took off. In 2006, she co-founded Forest Asset Management with her brother, Mark Pesavento, to offer deeper, more personalized service. In 2025, Mark sold his interest to JoAnn and her son, Tyler May, who is now her business partner. Mark continues to contribute his expertise in tax and business valuation as part of the extended team.

JoAnn is a CERTIFIED FINANCIAL PLANNER™ and holds an MBA in Finance from DePaul University. She is a Master Elite Advisor with Ed Slott & Company, a designation reserved for advisors deeply versed in retirement planning and IRA strategies. She is also a longtime member of the AICPA, Illinois CPA Society, and Financial Planning Association.

Outside of work, JoAnn is energized by the outdoors such as biking, hiking, kayaking, and playing pickleball whenever she gets the chance. She and her husband Peter, love to travel and explore new cultures with their family. Their son Tyler, a graduate of Miami University, is now her partner at Forest Asset Management, while their daughter Julia, a physician and Rush Medical Center dermatology resident, is equally committed to service and community.

2025 is an exciting year for the May family with both Ty and Julia set to be married. Lots to celebrate!

A Few of JoAnn’s Favorite Things

  • Books: All the Light We Cannot See (Doerr) & The River of Doubt (Millard)
  • Movie: Love Actually — rom-com + great soundtrack
  • Music: Tom Petty, Elton John, Peter Gabriel, Phil Collins, Paul McCartney
  • Food: Thai, Italian, French—bold flavors, lots of veggies
  • Pizza Style: Very thin!
  • Quote: “Now is no time to think of what you do not have. Think of what you can do with what there is.” – Hemingway
  • Travel Destination: Italy
  • Hobbies: Biking & pickleball
  • Childhood Memory: Saturday jam sessions at 4511 with her siblings and 70s rock blasting
  • Person in History: Theodore Roosevelt—for his vision and legacy through the National Parks


 

Tyler C. May Photo

Tyler C. May

Associate Wealth Advisor
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Tyler C. May

Associate Wealth Advisor 


Around the office, we refer to Tyler as "Chief Problem-Solver". He wears many different hats at our firm. Besides servicing FAM's current clients, Tyler is head of firm operations, which includes: educating and onboarding new clients, monitoring account transfers and money movement, client reporting, and administering new technology platforms.  In addition to this, he works closely with our summer interns, and ensures they are learning and progressing.

Tyler is the main advisor and point person for many of our business clients' retirement plans.  Tyler's individual clients are young-professionals in various industries, but primarily have careers in medicine, technology, and large corporations.  Since Tyler is similar in age, he draws on personal experience when educating and communicating financial planning strategies to his clients.  Tyler is experienced and knowledgeable in tax-efficient investing, debt management / student-loan planning, employee benefits and compensation, saving for children's college costs, and retirement planning.  Tyler preaches that important financial decisions early in life can manifest beneficial future results.  

Tyler was a student-athlete at Miami University and graduated from Miami's Farmer School of Business. At Miami, he majored in Finance, minored in Chinese, and earned a China Business Certificate.  Outside of the classroom, he played collegiate Division 1 roller hockey winning a Regional Championship and earning individual accolades.  Prior to joining FAM, he spent three years as a financial analyst at Conagra Brands. Tyler’s skills, network, and experiences working for a Fortune 500 company are integral to FAM’s future growth. Tyler has completed his Certified Financial Planning courses at DePaul University and plans to sit for the CFP exam soon.

Tyler lives in Chicago's West Loop neighborhood with his fiancée . Outside of the office, he enjoys playing hockey and cooking.  

Favorites

  • Book: The Psychology of Money by Morgan Housel
  • Movie: Any Film by Quentin Tarantino
  • Band: Red Hot Chili Peppers
  • Type of Food: Steak and Seafood
  • Pizza Style: Thin-crust tavern style
  • Quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – Mark Twain
  • Travel Destination: Portugal
  • Hobbies/Activities: Hockey, Stand-up Paddleboarding, and Golf.
  • Childhood Memory: Going to the family cottage with cousins
Mark S. Pesavento, CPA/PFS, MST, CFP® Photo

Mark S. Pesavento, CPA/PFS, MST, CFP®

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Mark S. Pesavento, CPA/PFS, MST, CFP®

With over 40 years of experience, Mark Pesavento brings deep expertise in tax planning, business consulting, and comprehensive financial guidance. A CERTIFIED FINANCIAL PLANNER™ professional since 1978, Mark has dedicated his career to helping individuals and families navigate the complexities of wealth management with clarity and confidence.

Mark and his wife, Elaine, founded their own CPA firm in 1976, which they successfully grew and led for four decades before transitioning ownership. In 2006, Mark teamed up with his sister, JoAnn, to build Forest Asset Management, a firm designed to bridge the gap between tax planning and investment strategy. Though Mark sold his ownership interest in 2025, he remains a valued member of the extended team, offering ongoing insights in tax strategy and business valuation.

Known for his genuine, relationship-driven approach, Mark treats every client like family. He takes special pride in serving multiple generations of the same families, helping children and grandchildren carry forward the legacy of sound financial decision-making.

Mark and Elaine have three sons, Jim, Bob, and Andy. 2024 was a joyful year as each son welcomed a baby girl. Jim, a biophysics professor in California, lives with his wife Caitlin and their two children in the Bay Area. Bob and his wife Dorothy, both CPAs with MBAs, live in Geneva, Switzerland, and enjoy skiing in the Alps with their daughter. Andy, based in Denver with his wife Maureen and their daughter, works in IT at the University of Colorado and loves hiking the Rockies.

When he’s not working, Mark enjoys golfing, fishing, reading, and relaxing at the family cottage on Fish Lake in Indiana. Most of all, he cherishes time spent with his growing group of grandchildren.

Life is Busy

We Help You Streamline, Organize & Simplify 

At Forest Asset Management, we have a very distinct, evidence-based approach to investments. We break down the financial planning process into manageable pieces so they don’t overwhelm and get ignored.

We get to know you and your family over time to understand your goals and financial situation. We start with a deep discovery meeting, followed by a series of meetings and calls. Once we have an agreed upon plan, we implement and monitor it and make necessary adjustments along the way. 

Our clients are busy professionals.  They work with us because they want to simplify and organize their financial lives in a clear transparent manner. They understand that financial planning is complex, and they want to work with someone they can trust to make the most of their hard-earned wealth.






















Comprehensive Financial Planning

Customized to each of our clients

Financial Planning, Investments & Tax Planning

With our deep tax knowledge as CPAs, we at FAM understand the crucial tax consequences of our financial advice and believe effective tax planning is essential to successful financial planning.

Retirement planning and IRA distribution rules are always considered when implementing an investment strategy, especially during the spend-down years. As your investment advisors, we strive to make decisions that make the most sense to your overall long-term plan. That means planning for periods as long as 10-15 years. This forward-thinking will produce tangible wealth accumulation for families for generations to come. 

 


Fee-Only & Fiduciary 

We refuse to accept outside commissions for our work; only our clients pay our fees. In our industry, this reduces conflicts of interest and keeps our focus aligned with the client’s goals. Our wealth management fees are based on assets under management, commonly called AUM. We feel AUM is a good proxy for a client’s financial complexity. Though not universally true, a greater net worth generally equates to a more complex financial life. This approach aligns our interests with yours and helps to preserve our independent advice. 

Our fees are tier-based, with breakpoints at which your fees decrease on additional assets. In addition, we take a family approach to investing. Aggregating assets to determine your costs (while still managing each portfolio according to its distinct policies) enables us to provide favorable rates for your immediate family.




Employer Retirement Plans

As an employer, your retirement plan is one of the most critical benefits you offer your employees. You are providing a convenient way for them to save and “pay themselves first”. 

We review a lot of retirement plans and they have a common theme:


Participants lack the understanding of why they are saving and what their savings can grow to 20-30 years in the future.  


Participants don’t understand the impact high fees can have on their ability to save for a secure future. 


We believe participant education is one of the key factors to a successful retirement. Through group educational meetings and one-on-one participant sessions, Forest has been able to guide participants through the industry jargon and help them make smart decisions regarding their plan assets.   

Our plan design is based on a fiduciary promise to provide a customized transparent solution to meet your needs as a business owner while still providing a cost-effective and highly desirable benefit to your employees.Our plans have always been designed with our clients’ best interest in mind, a philosophy commonly called the “fiduciary rule.” We didn’t need a Department of Labor rule to mandate our actions. Focusing on the client, not the product, just made sense.


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Fidelity affiliation for Forest Asset Management


By clicking on any of the links above you acknowledge that the links provided are solely for your convenience, and do not necessarily imply any affiliations, sponsorships or endorsements. We make no representations whatsoever regarding such third party websites. You should review the privacy policies of other websites carefully before providing any information to such sites. We are not responsible for the content or availability of third party websites, and shall not be responsible or liable for any information, opinions, advice, products or services available on or through such third party websites.

Our fee schedule is based on assets under management (AUM).

Account ValueAnnual Fee
$200,000 to $499,9991.25%
$500,000 to $999,9991.00%
$1,000,000 to $1,999,9990.90%
$2,000,000 to $2,999,9990.80%
$3,000,000 to $4,999,9990.70%
$5,000,000 or greater0.60%
  
Minimum Quarterly Fee$625 per quarter


For example:   

  • Clients with $700,000 in AUM will be charged 1% annually, equating to $7,000 per year, billed $1,750 each quarter.
  • Clients with $1,200,000 AUM will be charged 0.9% annually, equating to $10,800 per year, billed $2,700 each quarter. 
  • Clients with $5,500,000 AUM will be charged 0.6% annually, equating to $33,000 per year, billed $8,250 per quarter.
  • If your assets are under $200,000 but you would like to use our planning services, our quarterly minimum fee is $625.  
Q: Who do you serve?

A: We provide our services to individuals, families, businesses, trusts, partnerships, nonprofit organizations, and retirement plans that wish to pursue long-term goals based on our strategic approach to managing wealth. At Forest, we use a sophisticated financial planning method, investment management, tax efficiency, and personal relationships to help clients achieve their financial goals.

Q: Describe your broad services.

A: We conduct initial and ongoing deep discovery to determine our clients’ financial needs in relation to their unique values, goals, personal, professional, and institutional relationships, assets, and interests.

Q: You have a lot of letters at the end of your names, what do these mean?

A:

Essentially, they mean that we have completed rigorous testing and continue attending classes and seminars yearly to keep abreast with the constant changes in personal finance and tax law.

Mark and JoAnn are both CPAs or Certified Public Accountants. To become a CPA, you must pass a rigorous 2 ½ day exam, have completed an undergraduate degree in accounting, and take at least 40 hours per year of continuing education. We are also both CFP®s, CERTIFIED FINANCIAL PLANNERS. This designation requires another 2 day examination, 3 years of financial planning experience, and 30 hours of continuing education every 2 years. Mark also has a Master's Degree from DePaul University with a concentration in Tax (MST), and JoAnn also has a Master's Degree from DePaul University with a concentration in Finance. We are both Personal Financial Specialists or PFSs, the accounting industry's equivalent of a CFP®.

Q: How do you charge for your services?

A: We provide fee-only investment management, with all fees paid by the client. We accept no commissions or revenue sharing arrangements. Our fees are based on a percentage of your assets that we manage. We feel that this approach best aligns our interests with yours, helping us meet our fiduciary obligation as a Registered Investment Advisor firm. Our fees are tier-based with breakpoints at which your fees decrease on additional assets. We take a family approach to investing, aggregating assets to determine your fees (while still managing each portfolio according to its distinct policies) so we can provide favorable rates for your immediate family. Please see our fee schedule and examples below.

Q: Do you have a minimum portfolio size?

A: Our minimum fee is $2,500 annually, charged quarterly at $625 per quarter. If your assets under management exceed $200,000, you would use our normal fee schedule. Please see our fee schedule and examples below.

Q: What are your fees?

A: Our fee schedule is based on assets under management (AUM).

Account Value Annual Fee
$200,000 to $499,999 1.25%
$500,000 to $999,999 1.00%
$1,000,000 to $1,999,999 0.90%
$2,000,000 to $2,999,999 0.80%
$3,000,000 to $4,999,999 0.70%
$5,000,000 or greater 0.60%
   
Minimum Account Balance $200,000
Minimum Quarterly Fee $625 per quarter

For example: Clients with $700,000 in AUM will be charged 1% annually, or $7,000 per year or $1750 per quarter. Clients with $1,200,000 AUM will be charged 0.9% annually, or $10,800 per year, or $2,700 per quarter. Clients with $5,500,000 AUM will be charged 0.6% annually, or $33,000 per year, or $8,250 per quarter.

Q: What happens to my current holdings if I become a client?

A: Before making any changes, we analyze your existing portfolio and discuss our recommendations with you. Our overall goal is for your portfolio to make sense for you and your lifetime objectives in the most cost-effective and tax-efficient way possible. We achieve this by capturing your unique willingness, ability, and need to take on market risk via appropriate, often global, diversification. We minimize investing expenses, manage the appropriate asset location between taxable and tax-sheltered accounts, and eliminate any unnecessary complexity within the collection of accounts in your portfolio. We leave existing holdings that lend themselves to these objectives in place and work with you to ensure that any transitions due to warranted changes occur as smoothly as possible. This process may be implemented over several years due to tax constraints.

Q: Do you trade and hold my assets for me?

A: While we need a Limited Power of Attorney (LPOA) to execute transactions on your behalf, you will remain in control of your assets. Accounts are held in your name at a quality custodian such as Schwab Institutional, Fidelity Investments or TIAA.

Q: Describe your investment approach.

A: We offer a prudent approach to managing your portfolio based on our fiduciary relationship with you as your trusted investment advisor. Fiduciary duty is generally considered one party's highest legal duty to another. As a Registered Investment Advisor firm, we have a legal responsibility to always act in your best interests and take that responsibility very seriously.

Our evidence-based investment approach tailors your portfolio's level of risk (and expected returns) to your preferences, goals, and circumstances. Evidence-based funds retain the benefits of indexing. They are relatively low-cost, low turnover, and tax-efficient. We adhere to the tenets of Modern Portfolio Theory and to the guidelines provided by the American Law Institute in drafting the Uniform Prudent Investor Rule. They indicate that the overwhelmingly largest determinant of portfolio performance is its asset allocation -- how your assets are exposed to various risk factors. We build portfolios accordingly, typically using low-cost institutional managers who provide evidence-based mutual funds or exchange-traded funds and diversifying globally to reduce non-market risks.

Many other firms offer an approach based on "active management," which assumes the markets are generally inefficient and allows clever individuals to regularly exploit and profit from the anomalies (beyond the costs of consistently seeking and executing such trades). However, there is overwhelming academic evidence that all market players' collective wisdom- especially in today's electronic era- results in highly efficient markets. Markets reflect fair pricing almost instantaneously upon releasing any good or bad price-related news. Our evidence-based approach heeds the academic wisdom and assumes that the opportunities to exploit inefficiencies are too few and far between to effectively and affordably pursue.

Q: What if I need a bond (fixed income) portfolio or other special holdings?

A: Our philosophy is that equity investments are for growth. Fixed-income investing has a vital mission: to control overall volatility in a portfolio and provide a stable financial base. It should offer steady, reliable income and contingency reserves. We address your fixed income needs as integral to your overall portfolio and by considering the unique needs, characteristics, and (often hidden) costs inherent in the bond market.

If a custom bond portfolio makes sense for you, we build one by analyzing each bond’s full range of characteristics (sector, maturity, credit rating, and more). Our relationship with Buckingham Strategic Partners (BSP), an affiliated entity of the Buckingham Family of Financial Services, gives access to strategic fixed-income resources and a network of local and national bond dealers that help ensure a wide range of security availability as well as fair and competitive institutional level pricing for you.

Q: You mention providing “value-added” services for clients. Can you give an example of what that means?

A: One value add that comes to mind is assisting clients with college planning. We help clients calculate how much to save, research and assist with 529 savings plans, sort through the complex tax credits, and plan ahead to take advantage of them. We help them fill out their FAFSA forms and keep them current on changes in tax law regarding education.

We do not charge to manage these accounts because, in most cases, we can find a state direct-sold plan to meet their needs and provide a tax deduction. In doing so, we leave more in the child’s account for higher education. A new client often comes to FAM with an expensive broker-sold 529 plan, and they have no idea there are lower-cost alternatives available. We help them transfer the account into their state plan to save money and receive a tax deduction. By doing so, we provide huge savings for them and their family.

 

 

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(708) 447-7086 info@forestasset.com